Tuesday, February 19, 2008

It's never too early

If you haven’t already read it, and if you enjoy slow, sinking feelings about the state of the culture, click your way on over to this story in the Gray Lady about product placement in books for eight-year olds. This at HarperCollins, home of the Poppy Stories, among, of course, many others. There’s one (1) book yet to go in that series, by the by—but no word yet on whether the mouse prefers Nike or Converse. (I’m pushing for Dr. Martens.)

For those who want deep background or are just morbidly curious about this sort of thing, this blog submits Alyssa Quart’s Branded as well worth reading. (This even if the sexed-up cover makes you feel like you're reading just the sort of thing the book is critiquing. Those of you interested in jacket design will notice that some editions of Branded flash navel, and some don't. I guess you order from Amazon or Powell's depending on how sexy you feel at the moment. Eh—I digress. Read the book.)

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